First Nations Health Authority | HPV Campaign

The First Nations Health Authority (FNHA) approached Ecstatic to support in the strategy, direction and production of an HPV vaccination awareness campaign targeting Indigenous youth aged 9-18, including boys, girls, and two-spirited individuals. The campaign key objectives; to increase HPV vaccine awareness as a cancer prevention tool, empower informed decision-making, and boost vaccination rates among eligible First Nations youth in BC.

Ecstatic lead the creative direction and production alongside a team of Indigenous talent for the photography and video shoot. The team ran a multi-channel campaign including social media, Google ads, radio ads, a website landing page, and strategic outdoor advertising. The campaign leveraged Indigenous-specific and youth-oriented strategies, channels, and events for maximum impact. Community engagement efforts involve event participation, sponsorship, and a youth art contest. Additional tactics included developing resource tools and collateral packages for nurses and care centres to support the campaign’s objectives and reach.