Client Case Study
Odlum Brown VanOpen
Bringing a Renowned Professional Tennis Tournament to Life
Since 2012, we have collaborated with the team at Odlum Brown VanOpen on this unforgettable annual Tennis event. Hosted at the Hollyburn Country Club, the Odlum Brown VanOpen Tennis Tournament is set against the spectacular back drop of the North Shore Mountains and presents world-renowned players such as Leylah Fernandez, Andy Murray, Félix Auger-Aliassime, and Heather Watson.
Each year we build upon the experience of the event and showcase the tournament through multiple visual assets. From its website and advertising, to event program and signage, we work with VanOpen to bring the crowds to the court.
Location
West Vancouver, BC
Industry
EventsSports
Deliverables
Brand + Digital StrategyBrand Positioning + ArchitectureContent Strategy + CreationCreative DirectionDesign + Print ProductionEnvironmental SignageMarketing CampaignsMerchandise + Product DevelopmentUX Strategy + DesignWebsite Development
![ecstatic odlum brown vanopen aerial](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-aerial-2400x1600.jpg)
Brand Systems
Clean and bright brand system made to energize and engage.
![ecstatic odlum brown vanopen hero posters](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-hero-posters-1860x1240.jpg)
![ecstatic odlum brown vanopen branding program scheduale](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-branding-program-scheduale-1860x1240.jpg)
![ecstatic odlum brown vanopen branding program cover](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-branding-program-cover-1860x1240.jpg)
![ecstatic odlum brown vanopen branding program map](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-branding-program-map-1860x1240.jpg)
![ecstatic odlum brown vanopen accreditation lanyard](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-accreditation-lanyard-1860x1240.jpg)
![ecstatic odlum brown vanopen branding letterhead](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-branding-letterhead-1860x1240.jpg)
![ecstatic odlum brown vanopen crowd 02](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-crowd-02-1860x1240.jpg)
Website + Marketing Assets
Reaching audiences through a website, social media, adverts and more.
![ecstatic odlum brown vanopen website responsive](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-website-responsive-1860x1240.jpg)
![ecstatic odlum brown vanopen marketing ads](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-marketing-ads-1860x1240.jpg)
![ecstatic odlum brown vanopen marketing print ad](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-marketing-print-ad-1860x1240.jpg)
![ecstatic odlum brown vanopen marketing print fullpagead](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-marketing-print-fullpagead-1860x1240.jpg)
Capturing the Experience
Branding a world class event with identifiable features that make it instantly recognizable through every touchpoint.
![ecstatic odlum brown vanopen marketing streetbanner](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-marketing-streetbanner-1860x1240.jpg)
![ecstatic odlum brown vanopen linejudge 1](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-linejudge-1-1860x1240.jpg)
![ecstatic odlum brown vanopen apparel tshirts](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-apparel-tshirts-1860x1240.jpg)
![ecstatic odlum brown vanopen ball crew](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-ball-crew-1860x1240.jpg)
![ecstatic-vanopen-Apparel_03](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-vanopen-Apparel_03-1-1860x1240.jpg)
![ecstatic odlum brown vanopen kidsday](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-kidsday-1860x1240.jpg)
Event Signage
Promoting the event through citywide advertising and on location way-finding to help the flow of attendees, and to feel at ease in the venue.
![ecstatic odlum brown vanopen branding poster 03](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-branding-poster-03-1860x1240.jpg)
![ecstatic odlum brown vanopen linespeep](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-linespeep-1-1860x1240.jpg)
![ecstatic odlum brown vanopen row of champs](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-row-of-champs-1860x1240.jpg)
![ecstatic odlum brown vanopen signage map](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-signage-map-1860x1240.jpg)
![ecstatic odlum brown vanopen seating chart](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-seating-chart-1860x1240.jpg)
![ecstatic odlum brown vanopen welcome banner](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-welcome-banner-1860x1240.jpg)
![ecstatic odlum brown vanopen signage directional](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-signage-directional.gif)
Community Engagement
Social Media, eNewsletters, raffle draws and more, connecting viewers to every aspect of the event.
![ecstatic odlum brown vanopen community day banner](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-community-day-banner-1860x1240.jpg)
![ecstatic odlum brown vanopen community day context](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-community-day-context-1860x1240.jpg)
![ecstatic odlum brown vanopen raffle poster](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-raffle-poster-1860x1240.jpg)
![ecstatic odlum brown vanopen enewsletter](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-enewsletter-1860x1240.jpg)
![ecstatic odlum brown vanopen marketing socialmedia feed](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-marketing-socialmedia-feed-1860x1240.jpg)
![ecstatic odlum brown vanopen marketing socialmedia posts 02](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-marketing-socialmedia-posts-02-1860x1240.jpg)
![ecstatic odlum brown vanopen marketing socialmedia posts](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-marketing-socialmedia-posts-1.gif)
Corporate Documents
Branded, consistent, and succinct reports that celebrate the wins and success of the event.
![ecstatic odlum brown vanopen corporate doc covers](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-corporate-doc-covers-1860x1240.jpg)
![ecstatic odlum brown vanopen corporate doc summary spread 02](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-corporate-doc-summary-spread-02-1860x1240.jpg)
![ecstatic odlum brown vanopen corporate doc summary spread 01](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-corporate-doc-summary-spread-01-1860x1240.jpg)
![ecstatic odlum brown vanopen corporate doc adverstising](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-corporate-doc-adverstising-1860x1240.jpg)
![ecstatic odlum brown vanopen corporate doc partnerships](https://cms.weareecstatic.com/ecstatic/wp-content/uploads/2017/08/ecstatic-odlum-brown-vanopen-corporate-doc-partnerships-1860x1240.jpg)