Odlum Brown VanOpen
The most celebrated men’s and women’s professional tennis tournament in the Pacific Northwest.
Project Focus: Sports, Events
What We Did
Bringing a Renowned Professional Tennis Tournament to Life
Since 2012, we have collaborated with the team at Odlum Brown VanOpen on this unforgettable annual Tennis event. Hosted at the Hollyburn Country Club, the Odlum Brown VanOpen Tennis Tournament is set against the spectacular back drop of the North Shore Mountains and presents world-renowned players such as Leylah Fernandez, Andy Murray, Félix Auger-Aliassime, and Heather Watson.
Each year we build upon the experience of the event and showcase the tournament through multiple visual assets. From its website and advertising, to event program and signage, we work with VanOpen to bring the crowds to the court.
- Brand Positioning + Architecture
- Visual Identity
- Creative Direction
- Campaign Development
- Brand Guidelines
- Merchandise Development
- Asset Production
- Content Strategy
- Experience Strategy & Design
- UX Strategy + Design
- Development + CMS Implementation
- WordPress CMS
- IT Support
Clean and bright brand system made to energize and engage.
Website & Marketing Assets
Event website, social media, adverts and more — sharing information clearly and effectively.View Live Website
Capturing the Experience
Designing a world class event.
Curated and strategic social posts to capture audiences and keep them in the know!
ATP Challenger Tour
"Organizers of the Odlum Brown VanOpen are thrilled to announce that the tournament is one of three worldwide to receive the 2017 ATP Challenger Tournament of the Year award. Odlum Brown VanOpen Tournament Chair Carlota Lee said, “This award reflects the hard work of our entire team and we look forward to making things even better this year. This prestigious award is dedicated to our generous partners and patrons, and the entire Canadian tennis community."View Article