Odlum Brown VanOpen

The Odlum Brown VanOpen, a Tennis Canada Event, is the largest and most celebrated Men’s and Women’s professional tennis tournament in Western Canada and the Pacific Northwest.

The event is hosted at the spectacular Hollyburn Country Club and set against the dramatic back drop of the North Shore Mountains in West Vancouver, BC. Past champions include the likes of Maria Sharapova, Marcos Baghdatis, Aleksandra Wozniak, Vasek Pospisil and Johanna Konta.

  • Events
  • Strategy
  • Design
  • Development
  • Technology
  • Content Creation
What We Did

Branding the Largest Men’s and Women’s Professional Tennis Tournament in Western Canada.

Ecstatic has been working on the brand, website and marketing materials for unforgettable tennis experience since 2012. We’re excited to bring life to this event every year.


  • Creative Strategy & Positioning
  • Creative Direction
  • Customer Experience
  • Brand Messaging


  • Logo + Brand Identity
  • System + Brand Guidelines
  • Branded Collateral
  • Sponsorship Packages
  • Media Packages
  • Advertising
  • Maps
  • Brochures
  • Event Program
  • Event Ephemera
  • Wayfinding Signage
  • Public Signage and Banners


  • UX Design
  • Social Media Services
  • eNewsletter Marketing


  • WordPress CMS
  • eNewsletter Management
  • IT Management
  • on-going support

Content Creation

  • Storytelling
  • Tagline Creation
The Event

Serving Up The Best

Ecstatic partnered with the Odlum Brown VanOpen in 2012 when tournament founder Floyd Hill engaged with us to brand their 10 year anniversary.

Ecstatic has since continued to collaborate, partner with the event and extend the brand to where it is today alongside the new events Tournament Chair Carlota Lee.

See it Live

Organizers of the Odlum Brown VanOpen are thrilled to announce that the tournament is one of three worldwide to receive the 2017 ATP Challenger Tournament of the Year award. Odlum Brown VanOpen Tournament Chair Carlota Lee said, “This award reflects the hard work of our entire team and we look forward to making things even better this year. This prestigious award is dedicated to our generous partners and patrons, and the entire Canadian tennis community.”

ATP Challenger Tour 

Capturing the Experience

Designing a World Class Event

Our mission is to always communicate the core brand values and offer consistency across all touch-points in event branding.

We successfully designed a best-in-class tennis tournament experience that has now won Best ATP Challenger Tour for two years in a row.