ecstatic odlum brown vanopen hero player

Odlum Brown VanOpen

The most celebrated men’s and women’s professional tennis tournament in the Pacific Northwest.

Project Focus: Sports, Events
ecstatic odlum brown vanopen hero posters
What We Did

A match made in heaven.

Since 2012, we have collaborated with the team at Odlum Brown VanOpen on this unforgettable annual Tennis event. Hosted at the Hollyburn Country Club, the Odlum Brown VanOpen Tennis Tournament is set against the spectacular back drop of the North Shore Mountains and presents world-renowned players such as Leylah Fernandez, Andy Murray, Félix Auger-Aliassime, and Heather Watson.

Each year we build upon the experience of the event and showcase the tournament through multiple visual assets. From its website and advertising, to event program and signage, we work with VanOpen to bring the crowds to the court.

  • Brand Positioning + Architecture
  • Visual Identity
  • Creative Direction
  • Campaign Development
  • Brand Guidelines
  • Merchandise Development
  • Asset Production
  • Content Strategy
  • Experience Strategy & Design
  • UX Strategy + Design
  • Development + CMS Implementation
  • WordPress CMS
  • IT Support
ecstatic odlum brown vanopen crowd
Brand Systems

Clean and bright brand system made to energize and engage.

ecstatic odlum brown vanopen branding program cover ecstatic odlum brown vanopen branding program map
ecstatic odlum brown vanopen branding letterhead
ecstatic odlum brown vanopen branding program scheduale
ecstatic odlum brown vanopen linejudge 1 ecstatic odlum brown vanopen branding tote
Website & Marketing Assets

Event website, social media, adverts and more — sharing information clearly and effectively.

View Live Website
ecstatic odlum brown vanopen marketing print ad ecstatic odlum brown vanopen marketing ads
ecstatic odlum brown vanopen website responsive
ecstatic odlum brown vanopen marketing print fullpagead
ecstatic odlum brown vanopen kidsday ecstatic odlum brown vanopen sign
Capturing the Experience

Designing a world class event.

ecstatic odlum brown vanopen accreditations ecstatic odlum brown vanopen marketing streetbanner
ecstatic odlum brown vanopen accreditation lanyard
ecstatic odlum brown vanopen linespeep
ecstatic odlum brown vanopen apparel tshirts ecstatic odlum brown vanopen branding poster
Social Media

Curated and strategic social posts to capture audiences and keep them in the know!

ecstatic odlum brown vanopen player ecstatic odlum brown vanopen fan
ecstatic odlum brown vanopen marketing socialmedia feed
ecstatic odlum brown vanopen marketing socialmedia posts
Press

ATP Challenger Tour 

"Organizers of the Odlum Brown VanOpen are thrilled to announce that the tournament is one of three worldwide to receive the 2017 ATP Challenger Tournament of the Year award. Odlum Brown VanOpen Tournament Chair Carlota Lee said, “This award reflects the hard work of our entire team and we look forward to making things even better this year. This prestigious award is dedicated to our generous partners and patrons, and the entire Canadian tennis community."

View Article