604 Records Group
One of Canada’s largest independent record label, management company, and recording studio.
Project Focus: Music Industry, Entertainment, e-commerce, B2C
What We Did
Digital cohesiveness for six daringly unique online entities.
604 Records had a goal to create a cohesive design language connecting the whole family of sites under one umbrella. With these goals in mind, we sought to introduce universal brand elements to elevate each entity and tell its story.
Through in-depth collaboration, user experience best practices, and creative strategy, we introduced a centralized menu for all digital spaces and reused design principles to connect all six brands.
- Brand Positioning + Architecture
- Creative Direction
- Brand Guidelines
- Content Strategy
- Experience Strategy & Design
- UX Strategy + Design
- Development + CMS Implementation
- WordPress CMS
- Shopify eCommerce
- IT Support