Case Study

Destination Canada

Destination Canada is a Crown corporation wholly owned by the Government of Canada that markets Canada internationally to stimulate international demand and tourism export revenue for Canada.

They are dedicated to promoting the growth of Canada’s tourism industry through compelling research, strategy and storytelling to drive the visitor economy. They currently operate marketing campaigns in 10 countries: Australia, China, France, Germany, India, Japan, Mexico, South Korea, the UK and the USA.

Industry
  • Government
  • Tourism
Services
  • Strategy & Positioning
  • System & Brand Guidelines
  • Creative Direction
  • Print & Environmental
  • Web & Mobile
  • Storytelling
What We Did

Delivering a Brand Experience For Glowing Hearts

Ecstatic has been devoted in expanding Destination Canada’s identity through visual storytelling. We believe every colour and visual element is a tool we can use to spark the explorer in everyone. From elaborate reports communicating important information, to bold advertising campaign graphics, Ecstatic works across a broad spectrum of media to build on Destination Canada’s brand evolution that speaks to the heart and passion of travel – For Glowing Hearts.

  • Strategy + Brand Extension
  • Event Brand Guidelines
  • Annual Report
  • Summary Reports
  • Digital Advertising
  • Custom Illustrations
  • Animated Graphics
  • Print Collateral
  • Wayfinding
  • Infographics
Capturing the Experience

Designing for Impact

Ecstatic works with Destination Canada to maximize learning and entice curiosity through branded, dynamic design.

We design for impact, focusing on portraying information in a way that is digestible and memorable while maintaining brand consistency so the identity can flourish with scale.

Event Sub-Brand

Rendez–vous Canada

Rendez–vous Canada, is Canada’s signature international tourism marketplace where the international travel trade connect with Canada’s tourism industry partners. This annual event rotates across Canada and provides 1,900+ international tourism industry leaders an opportunity to meet one-on-one at the marketplace. The end result — focused engagement around the best of the best of Canada’s tourism experiences.

Rendez-vous Canada is part of Destination Canada’s corporate brand and shared between Destination Canada, TIAC, and the show partners. Ecstatic created a consistent Rendez-vous Canada brandguide playbook for the 2019 and 2020 trade-show. The brandguide communicates visual guidelines for onsite visibility and specialty items, and ensures Rendez-vous Canada is showcased in a standardized brand model, that can be built on for years to come.

Press

“TORONTO, May 24, 2019 /CNW/ – The world’s most influential travel buyers are set to meet with the Canadian tourism industry when they gather in Toronto, Ontario for Rendez-vous Canada. This annual event is Canada’s premier tourism marketplace, bringing together the Canadian tourism industry, with approximately 600 tour operators, travel buyers, agents and wholesalers, from over 30 countries around the world. The event promotes Canadian destinations directly to those that sell travel experiences in international markets.  ”

Newswire