Destination Canada

Dedicated to the growth of Canada’s tourism industry through research, strategy, and storytelling.

Project Focus: Canadian Tourism, Government
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What We Did

Delivering a Brand Experience for Glowing Hearts

We collaborate with the team at Destination Canada through research, strategy and storytelling to drive the visitor economy of Canada’s tourism industry.

From elaborate and detailed reports, custom illustrations, presentations, and bold advertising campaigns, we work across a broad spectrum of media to build on Destination Canada’s brand, which speaks to the heart and passion of travel.

  • Brand Positioning
  • Creative Direction
  • Strategy & Design
  • Brand Guidelines + Playbooks
  • Asset Production
  • Digital Production
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Annual Reports

Extending the corporate brand through government facing touch-points.

Research and Reach

Inspiring those with glowing hearts to fall in love with Canada.

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Thorough and in-depth—delivering DC’s most important findings to the industry.

Data Distilling

Turning complex data into digestible and approachable presentations.

Event Brand Playbooks

A visual guideline for onsite visibility—ensuring a standardized brand model that can be built on for years to come.



“TORONTO, May 24, 2019 /CNW/ – The world’s most influential travel buyers are set to meet with the Canadian tourism industry when they gather in Toronto, Ontario for Rendez-vous Canada. This annual event is Canada’s premier tourism marketplace, bringing together the Canadian tourism industry, with approximately 600 tour operators, travel buyers, agents and wholesalers, from over 30 countries around the world. The event promotes Canadian destinations directly to those that sell travel experiences in international markets.”

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