Client Case Study
WOODS on Pender
The Simple Pleasures of Nature in a Modern Camp Aesthetic
WOODS on Pender, located on the beautiful and serene Pender Island, looked to our team to develop its unique brand identity.
We created a full brand system showcasing the juxtaposition of the rustic outdoors in a modern camp context. From content creation, marketing assets, and online presence, we collaborated with WOODS to capture the magic that makes this resort so special. With a website that offers an integrated booking system, merchandise, and way-finding systems, the WOODS identity continues to expand to match its incredible in-person experience.
Location
Pender Island, BC
Industry
B2CRetailTourism
Deliverables
Brand + Digital StrategyBrand Positioning + ArchitectureContent Strategy + CreationCreative DirectionDesign Asset ProductionMerchandise + Product DevelopmentPrint AssetsProject ManagementUX Strategy + DesignWebsite Development
Branding + Website
Modern brand system with a strategic and organized online presence.
Signage
Bold and inviting wayfinding assets for the resort grounds.
Coffee + Kitchen, Camp Truck, Camp Store
Onsite amenities repping WOODS’ values of locally-sourced goods.
Apparel
Branded swag designed for comfort and aesthetic.
Icons + Illustrations
Timeless website graphics guiding guests through the WOODS online experience.
Curtis Redel
Owner
WOODS on Pender
Ecstatic took my concept that was very “ACE Hotel” like and moved us more in the direction of camp vibes in a modern aesthetic. Was a great move and we have worked together ever since then. They develop all our digital components including implementation of our booking system using Victoria based Checkfront booking system. They also manage all our branding, collateral, print documents, and wayfinding systems.
Ecstatic does amazing work, I highly recommend!