Case Study
WOODS on Pender
Pender Island is one of the Southern Gulf Islands, enjoying a sub-Mediterranean climate and featuring rolling forested hills, lakes, small mountains as well as beautiful coves and beaches.
WOODS on Pender is a unique, luxury camp resort offering the simple pleasures of nature in a modern camp aesthetic, situated on a tranquil wooded 7.3 acres.
Since launching in 2015, WOODS has become a go to modern glamping destination, featuring the casual and playful Coffee + Kitchen restaurant and four unique accommodation options; Airstreams, Retro Trailers, Rustic Cabins, and modern Motel Rooms.
Industry
- Resort
- Food + Drink
Services
- Identity + Logo
- Print Design
- Website
- Environmental Signage
What We Did
Branding an Unforgettable Camp Experience
Ecstatic developed a full brand system that showcased the juxtaposition of the rustic outdoors in a modern camp context. From the identity, content, imagery and online presence, Ecstatic collaborated with WOODS to capture the magic that makes this resort so unique.
- Logo + Brand Identity
- Brand Guideline
- Tagline Creation
- UX Design
- Website Development [WordPress CMS]
- Booking System Integration
- Custom Illustrations
- Advertising
- Print Collateral
- Photography
- Wayfinding Signage
- Media Package
- Maps
- Brochures
Resort Design
Communicating Through Visual Storytelling
Communicating the core brand values and offering consistency across all touch-points is always our main goal when integrating a brand.
WOODS had a very specific design aesthetic and flexible collaboration when it came to print techniques, materials, photography and storytelling.
Press
“Set on a forested 7.3-acre property on Pender Island, the stylish concept resort offers accommodations in vintage and modern Airstreams, retro trailers, rustic cabins, and a lodge. The well-appointed sites feature hammocks, decks, barbecues, fire pits, and a mid-century modern design aesthetic.”
Coffee + Kitchen and Camp Truck
Farm-to-Table Food + Handcrafted Cocktails
COFFEE + KITCHEN and CAMP Truck are the onsite restaurants at WOODS.
The owner is committed to locally sourcing, growing, or making all the food in-house as much as possible. Be sure to make a reservation in advance for COFFEE + KITCHEN if you’re planning to dine here.
Not just open to WOODS on Pender guests, CAMP Truck is open to all those on the island. With an evolving menu using only the freshest ingredients, CAMP Truck prepares healthy, flavour packed breakfast and lunch options to keep you going on your adventures.
Press
“His menu draws upon locally sourced ingredients, including herbs from his own greenhouse and gelato made in-house. His seasonal single-page fresh-sheet menu usually offers items such as pizza, burgers, salads, charcuterie boards, hormone-free steak, or wild B.C. salmon.”
Curtis Redel | Owner, WOODS on Pender
Ecstatic took my concept that was very “ACE Hotel” like and moved us more in the direction of camp vibes in a modern aesthetic. Was a great move and we have worked together ever since then. They develop all our digital components including implementation of our booking system using Victoria based Checkfront booking system. They also manage all our branding, collateral, print documents, and wayfinding systems.
Ecstatic does amazing work, I highly recommend!