WOODS on Pender
A luxury camp resort offering the simple pleasures of nature in a modern camp aesthetic.
Project Focus: Resort, Tourism, Retail, B2C
What We Did
The Simple Pleasures of Nature in a Modern Camp Aesthetic
WOODS on Pender, located on the beautiful and serene Pender Island, looked to our team to develop its unique brand identity.
We created a full brand system showcasing the juxtaposition of the rustic outdoors in a modern camp context. From content creation, marketing assets, and online presence, we collaborated with WOODS to capture the magic that makes this resort so special. With a website that offers an integrated booking system, merchandise, and way-finding systems, the WOODS identity continues to expand to match its incredible in-person experience.
- Brand Positioning + Architecture
- Visual Identity
- Creative Direction
- Brand Guidelines + Playbooks
- Merchandise + Product Development
- Asset Production
- Content Strategy
- Experience Strategy & Design
- UX Strategy + Design
- Development + CMS Implementation
- WordPress CMS
- IT Support
Branding & Website
Modern brand system and strategically laid out online presence, offering organization and consistency.View Live Website
Clear, sharp, and inviting brand assets for the resort grounds.
Coffee + Kitchen, Camp Truck, Camp Store
On-site locations repping WOODS’ values of locally-sourced goods and ingredients.
“Set on a forested 7.3-acre property on Pender Island, the stylish concept resort offers accommodations in vintage and modern Airstreams, retro trailers, rustic cabins, and a lodge. The well-appointed sites feature hammocks, decks, barbecues, fire pits, and a mid-century modern design aesthetic.”View Article
Branded swag designed for comfort and aesthetic.
The Georgia Straight
“His menu draws upon locally sourced ingredients, including herbs from his own greenhouse and gelato made in-house. His seasonal single-page fresh-sheet menu usually offers items such as pizza, burgers, salads, charcuterie boards, hormone-free steak, or wild B.C. salmon.”View Article
WOODS on Pender
Curtis Redel, Owner
Ecstatic took my concept that was very “ACE Hotel” like and moved us more in the direction of camp vibes in a modern aesthetic. Was a great move and we have worked together ever since then. They develop all our digital components including implementation of our booking system using Victoria based Checkfront booking system. They also manage all our branding, collateral, print documents, and wayfinding systems.
Ecstatic does amazing work, I highly recommend!